I have a deep passion for Branding, Design and User Experience.

Trained as an art director, I’m known to write eye-catching headlines and video content.

I know what it takes to build a campaign, determine the right deliverables and lead the execution. I’m passionate about telling a story through the work. I value metrics and

know how to leverage them to elevate the creative. Metrics provide the insight you

need to optimize for user experience and conversions.

I’m an effective soft skill creative, with an open mind and seek to understand the points of view of others before making a decision.

A natural coach, capable of leading large multi-disciplined creative teams, I know what it

takes to grow and develop other leaders, ultimately building a culture of innovation, creativity and high performance.

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